Retail Owners Increase Sales With Sensory Marketing

Retail Owners Increase Sales With Sensory Marketing As a retail  business owner, you likely have a whole range of techniques to employ when it comes to decorating your store. However, many stores especially smaller, independent ones aren’t utilizing the full range of opportunities that are currently available. Making things look nice, tidy and attractive is a step in the right direction, of course. But don’t forget that the vast majority of your customers have five senses not just the ability to see. And according to sensory marketing specialists, you are missing out on effective and proven methods that help you drive footfall, increase sales, and improve your customer’s experience. Let’s take a look at some of the things you might consider. Use of color Color can have a significant impact on the moods of your shoppers, so it’s worth finding out each color’s meaning and decorate your store accordingly. For example, an all-white retail store is often regarded as boring. Pink, on the other hand, is known to provoke feelings of calm perhaps good for your store if you sell health and wellness products. Blue is the color of choice for many businesses that need to promote their honesty, trust and dependability. Engage the ears Music can be a powerful influencer of your customer’s buying decisions, and also the way they see your brand. As long as you have a good idea of your target audience, you can use music and sound in general to appeal to them. For example, if your store sells high-end, luxury goods research suggests that the perfect accompaniment could be classical or soft jazz music. Alternatively, a rock background may help you if you sell computer games and consoles. Scents and smells Sense of smell is another powerful tool at your disposal. You will notice this at the major bakeries and groceries they often pipe the smell of fresh products around the store to make their customers feel hungry. But it’s not just food sellers that can benefit. According to AromaTech, even offices and other workplace environments are given a lift by pleasant-smelling air. Why not experiment with a few different aroma oils and find out which scent works best for your business? Touch According to research, shoppers are more likely to buy something they can pick up, hold and feel. And given this is a retail store’s one differentiator from online ecommerce stores, it’s an area that you should try and take advantage of. But, of course, appealing to your customer’s sense of touch doesn’t necessarily mean you should leave everything out on the shelves or even weaving textures in to your displays. All it means is giving them an option in some way or another especially when it comes to things like jewelry, furniture, and clothing. Are you making the most of the five human senses? If not, you are likely missing out on increased customer awareness, loyalty and sales. It can make a huge difference to your business if you get it right, so consider sensory marketing the next time you refit or redecorate your business.